UNWTO World Tourism Conference 2007, Kuala Lumpur, Malaysia

1st World Ecotourism Conference 2009,
Vientiane, Lao PDR

2nd World Ecotourism Conference 2010, Kuala Lumpur, Malaysia

3rd World Ecotourism Conference 2011, Sihanoukville, Cambodia

4th World Ecotourism Conference 2012,
Gyeonggi, South Korea

5th World Ecotourism Conference 2014, Cebu, Philippines

6th World Ecotourism Conference 2016, Mulu, Sarawak, Malaysia

4th World Tourism Conference 2016, Penang, Malaysia

7th World Ecotourism
Conference, Sun City,
South Africa

1st World Rural Tourism

1st World Community Based Tourism

World Food Tourism
Conference 2018,
Chengdu, China

World Adventure Tourism Conference 2019
Langkawi, Malaysia

World Travel &
Tourism Technology Conference 2019
Shanghai, China


DISCOVERY MICE is a leading international tourism conference producer and an Affiliate Member of the World Tourism Organisation (UNWTO). Since 2006, we have produced as series of regional and global conferences across Asia, and now expanding into Mediterranean Europe and Southern Africa. 

Established in 2004, we are firmly committed to implementing innovative and transformative solutions in supporting the development of vibrant tourism nations and destinations, particularly in eco-cultural tourism, ecotourism, community-based tourism, and food tourism.




Our Partners

Travel Trade Mart, Chengdu, Sichuan

Forthcoming World Conferences

1st World Food Tourism Conference


Past World Conferences

5th World Ecotourism Conference, Cebu, Philippines

Oceans of Uncertainties, Waves of Opportunities

Panel of Speakers

3rd world tourism conference, melaka, malaysia

Global Tourism: Game Changers and Pace Setters
Organised by Ministry of Tourism and Culture, Malaysia

Panel of Speakers

3rd World Ecotourism Conference, Sihanoukville, Cambodia

Charting the Future of Ecotourism in Asia

Panel of Speakers

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World Tourism Organisation (UNWTO), a specialised agency of the United Nations
DISCOVERYMICE was the Regional Vice President (Asia and the Pacific) of UNWTO Affiliates Executive Council for 2015-2019.

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Our Corporate Philosophy

Our Mission
Our mission is simple. We are guided by the aims of the World Tourism Organisation (UNWTO) and in full support; promote and develop tourism with a view to contributing to economic development, international understanding, peace, prosperity, and universal respect for, and observance of, human rights and fundamental freedoms for all without distinction as to race, sex, language or religion.

In pursuing this aim, we deliver innovative communication initiatives and pay particular attention to the needs of the developing countries in the field of tourism.

Global Partners and International Communities

As an Affiliate Member of the World Tourism Organisation (UNWTO), our global network of collaborative partners is extensive. Our partners range from national governments, provincial governments and local municipalities to tourism NGOs and associations. Our partners in the private sector includes airlines, tour wholesalers, travel agencies and hotel chains.

We are particularly receptive towards any tourism projects that offers challenges to create a lasting and positive impact on sustainable development. We take leadership roles in advocating innovative and transformational policies that makes a difference to local communities and economies.

Corporate Responsibility Goals
Our goal is to inspire. To inspire tourism players and stakeholders all across the world. To nurture stakeholders to be dynamic leaders and progressive change makers. To make a difference, no matter how big or small the difference may be. To bring together the public sector, private sector, civil societies and academics. They have the ability to impact and change lives. Our series of World Conferences are designed to influence the public sector and motivate the private sector; to deliver nothing less than innovation and transformation for the betterment of the tourism industry and benchmarked against the UN Sustainable Development Goals.

UN Sustainable Development Goals

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.

Ensure sustainable Consumption and Production patterns by developing and implementing tools to monitor sustainable development impacts for sustainable tourism which creates jobs, promotes local culture and products.

Conserve and sustainably use the oceans, seas and marine resources for sustainable development particularly coastal and maritime tourism in Small Island Developing States' (SIDS).

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Glimpses from around the region

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