6th World Ecotourism
Conference, Mulu,
Sarawak, Malaysia

4th World
Tourism Conference
Penang, Malaysia

1st World
Food Tourism

7th World Ecotourism/
Adventure Conference
Iguazu, Argentina

1st World
Rural Tourism Conference

1st World
Living Culture & Heritage Conference


DISCOVERYMICE is a leading international tourism conference producer and an Affiiate Member of the World Tourism Organisation (UNWTO). Since 2006, we have produced as series of regional and global conferences across Asia and now expanding into the developing continents of Latin America and Africa.

Established in 2004, we are firmly committed to implementing innovative and transformative solutions in supporting the development of vibrant tourism nations.


Past World Conferences

5th World Ecotourism Conference, Cebu, Philippines

Oceans of Uncertainties, Waves of Opportunities

Panel of Speakers

3rd world tourism conference, melaka, malaysia

Global Tourism: Game Changers and Pace Setters
Organised by Ministry of Tourism and Culture, Malaysia

Panel of Speakers

3rd World Ecotourism Conference, Sihanoukville, Cambodia

Charting the Future of Ecotourism in Asia

Panel of Speakers

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World Tourism Organisation (UNWTO), a specialised agency of the United Nations
DISCOVERYMICE is the Regional Vice President (Asia and the Pacific) of UNWTO Affiliates Executive Council for 2015-2017.

Xu Jing
Regional Programme Director for Asia & the Pacific at the 4th WEC, South Korea

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Soukesem Bodhisane
Deputy Chairman of Lao National Tourism Authority signing for the 1st WEC, Lao PDR

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Luigi Cabrini
UNWTO Director of Sustainable Development at the 3rd WEC, Cambodia

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Our Corporate Philosophy

Our Mission
Our mission is simple. We are guided by the aims of the World Tourism Organisation and in full support; promote and develop tourism with a view to contributing to economic development, international understanding, peace, prosperity, and universal respect for, and observance of, human rights and fundamental freedoms for all without distinction as to race, sex, language or religion.

In pursuing this aim, we pay particular attention to the interests of the developing countries in the field of tourism.

Global Partners and International Communities

As an Affiliate Member of the World Tourism Organisation (UNWTO), our global network of collaborative partners is extensive. Our partners range from national governments, provincial governments and local municipalities to tourism NGOs and associations. Our partners in the private sector includes airlines, tour wholesalers, travel agencies and hotel chains.

We are particularly receptive towards any tourism projects that offers challenges to create a lasting and positive impact on sustainable development. We take leadership roles in advocating innovative and transformational policies that makes a difference to local communities and economies.

Corporate Responsibility Goals
Our goal is to inspire. To inspire tourism players and stakeholders all across the world. To nurture stakeholders to be dynamic leaders and progressive change makers. To make a difference, no matter how big or small the difference may be. To bring together the public sector, private sector, civil societies and academics. They have the ability to impact and change lives. Our series of World Conferences are designed to influence the public sector and motivate the private sector; to deliver nothing less than innovation and transformation for the betterment of the tourism industry and benchmarked against the UN Sustainable Development Goals.

UN Sustainable Development Goals

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.

Ensure sustainable Consumption and Production patterns by developing and implementing tools to monitor sustainable development impacts for sustainable tourism which creates jobs, promotes local culture and products.

Conserve and sustainably use the oceans, seas and marine resources for sustainable development particularly coastal and maritime tourism in Small Island Developing States' (SIDS).

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